Assessing Ed Woodward’s latest comments, with regards Manchester United’s transfer policy, we have to assume that they are either desperate to spend loads of money or desperate for the fans to think they want to spend loads of money.
Ultimately Bale chose to go to Spain but it really was an indication of the fact that Manchester United are seemingly prepared to smash the current transfer record sign a true A-lister.
But you might argue that Manchester United are cash rich at the wrong time. Ed Woodward has been going on about how the club are prepared to break the transfer record. But who on earth on would they for this kind of money?
Looking around the world game right now there aren’t many, if any, players who would command a world record transfer fee.
James Rodriguez and Luis Suarez have moved on and the only other players who could fetch that sort of price – perhaps Neymar, Messi and Ronaldo – seem happy at their clubs.
Yet still Woodward speaks confidently about megadeals.
So how long, we wonder, before the old Ronaldo to Manchester United rumour kicks off again?
He only signed a new contract last summer but, having brought James Rodriguez in, there will be speculation that big names will leave Real Madrid this summer.
Di Maria and Karim Benzema seem like the obvious names to make way for the new man. But neither would command anything close to a world record transfer fee and neither should be on Manchester United’s radar – decent but possibly overrated players both.
So would Manchester United pay somewhere around the £90 million it would take to break the world record for a 29-year-old?
Ronaldo is of course a supreme athlete who looks as if he can not only play, but dominate the game, well into his 30s.
He’s never had a serious injury and still looks strong as an ox and as fast as he was at 22.
And we have little to no doubt that Cristiano Ronaldo would be carried back from Spain by Manchester United fans if necessary.
It could also be argued that Manchester United never re-invested the £80 million that Real Madrid paid in the first place. So Manchester United could just give the Spanish back their money and get the world-class prodigal son in return.
Despite the cost and despite his age, Ronaldo would be a seriously popular signing for Manchester United and offer the sort of fillip that could take Manchester United back to the top.
Manchester United fans: Would Ronnie be worth the money at 29? And is this the record breaking transfer that Woodward is on about?